Steven Moundzouris

How much money should I spend on advertising?

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. How can I figure out where to start? A: The first t... Read >

Should your small business hire an advertising agency?

So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really ve... Read >

Direct Response Advertising, TV VS RADIO

Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more i... Read >

Why Do Lawyers Advertise On Television?

Why in the world are so many personal injury lawyers advertising on television? Simple answer, because television advertising is the most power advertising medium available. Not only are personal injury lawyers utilizing the power of television, they've... Read >